“Our Wall of Flame® is an iconic feature in California Tortilla locations, and we proudly feature 75 distinctly hot sauces, so we know how to bring the heat,” said Keith Goldman, CEO of California Tortilla®. “We are stoked to celebrate National Hot Sauce Day...
“We’re ready to grow,” Goldman says. “We like to grow quality, not quantity. We want to find great operators, and we want to find great real estate. That’s always a formula for success. We’re not the guys that want to open up 100 stores a year. We just want to do them...
Goldman: The ACE model acronym stands for, accuracy, customization and engagement. It emerged during the pandemic, when we took time to evaluate the brand. To me, the death of a brand is complacency. So after researching market trends and personal preferences of the...
(Below is an excerpt from the November/December Issue of el Restaurante Magazine.) el Restaurante: Who creates the new LTOs? Goldman: Well, that would be me. One of my hats is corporate chef, so I develop all the menu items and LTO ideations. That’s kind of my...
Potomac, MD (RestaurantNews.com) California Tortilla®, the California-style Mexican concept famous for its chef-inspired menu combining bold flavors and fresh ingredients and its Wall of Flame featuring 75 hot sauces, announced today that it has signed an agreement...
California Tortilla is redefining fast-casual Mexican dining with its commitment to fresh, high-quality ingredients and bold, chef-inspired flavors. Founded with the vision of transforming the typical “quick bite” experience, California Tortilla offers a menu that...
