Goldman: The ACE model acronym stands for, accuracy, customization and engagement. It emerged during the pandemic, when we took time to evaluate the brand. To me, the death of a brand is complacency. So after researching market trends and personal preferences of the...
(Below is an excerpt from the November/December Issue of el Restaurante Magazine.) el Restaurante: Who creates the new LTOs? Goldman: Well, that would be me. One of my hats is corporate chef, so I develop all the menu items and LTO ideations. That’s kind of my...
Potomac, MD (RestaurantNews.com) California Tortilla®, the California-style Mexican concept famous for its chef-inspired menu combining bold flavors and fresh ingredients and its Wall of Flame featuring 75 hot sauces, announced today that it has signed an agreement...
California Tortilla is redefining fast-casual Mexican dining with its commitment to fresh, high-quality ingredients and bold, chef-inspired flavors. Founded with the vision of transforming the typical “quick bite” experience, California Tortilla offers a menu that...
49. California Tortilla California Tortilla reinvented itself over the last few years with a new service model called ACE, a new decor package, and cutting edge food. COO Keith Goldman has been the driving force behind the California Tortilla menu for decades. This...
“We are so excited to introduce this new category for our brand. The Grill Melts are handcrafted and available in three signature recipes that we are delighted to share with our customers,” said Stacey Kane, Chief Marketing Officer for California Tortilla. “These...
