WE’LL BE THERE EVERY STEP OF THE WAY
We’re committed to the continuous pursuit of perfection for our customers. That same ideology is applied to our Franchise Owners. If you’re awarded an opportunity, we’ll be working closely to ensure our mutual success. Through initial training, product research and development, marketing, operational guidance or P&L analysis, we’re committed to ensuring your operational excellence.
You’ll engage in 4 weeks of training at our headquarters in Maryland for yourself and two managers to learn all aspects of California Tortilla.
On Site Training
Following initial training and prior to your opening, we’ll travel to your new store for another week of training and to ensure the success of your first store opening.
Each year, we invite all of our Franchise Owners to a meeting of collaboration, motivation, best-practice sharing and system discussions to continue to improve our brand.
On Going Support
Whether it’s a question about budgets, an operational issue, a hiring idea… we have your back. Our burrito franchise maintains a support team to ensure that you have immediate help with questions or concerns.
Real support is about being proactive. It’s about planning ahead. It’s about sitting down face-to-face and strategizing on how to improve your bottom line. We have monthly visits with you to assess business performance and provide support as needed.
HEAR IT FROM OUR FRANCHISE OWNERS
“The smaller franchises stuck out. It just makes a difference. You’re not one of a few hundred franchisees, you’re one of the few guys who are out there working and getting it done.”
Click the video to hear his story.
Meet the Team
Robert (Bob) Phillips has been Chairman of the Board of Directors, President and Treasurer since our inception in 2003. Bob has a long and accomplished career in restaurant ownership and management, with brands such as Everything Yogurt, Broadway Pizza and Ranch 1.
Chief Operating Officer
Keith Goldman is co-founder and serves as COO. Keith has 30 years of experience in the restaurant industry, and has operated as an independent restaurateur, a franchisee and franchisor. Keith holds a BA from Tulane University and a Master’s Degree from the Cornell University School of Hotel Administration.
Vice President, Franchise Development
James (Jim) Tisack has been our Vice President of Franchise Development since 2011. Jim has previously served as a senior executive with brands such as Wings To Go, MaggieMoo’s, Medifast, and Kiddie Academy since joining the franchising industry in 1990.
Laura Miller Cissel
Vice President of Marketing
Laura Cissel has been our Vice President of Marketing since 2014. She has a broad knowledge of marketing and advertising, and has supported numerous brands from her agency tenure, including roles as Digital Strategist, Mobile and Web Product Director and Director of Interactive Strategy.