“Shark Week has always brought out the fun in our guests and in us,” said Keith Goldman, President & CEO of California Tortilla. “This promotion is the perfect mix of flavor, nostalgia, and just plain fun. We’re all about delivering bold food and experiences, and nothing says that quite like free tacos and a fin on your head.”
The return of the Shark Week promotion nods to the brand’s 30th anniversary, a milestone marked by bringing back a few fun, familiar touches that reflect what CalTort does best: bold food, good times, and a little offbeat energy. Whether it’s Pop-Tart giveaways, the Wall of Flame hot sauce bar, or the Burrito Elito loyalty program, the brand has always found ways to surprise and engage its customers beyond the menu. Shark Week is one more example of how CalTort keeps fast-casual fresh, in flavor and experience.
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