“We’re ready to grow,” Goldman says. “We like to grow quality, not quantity. We want to find great operators, and we want to find great real estate. That’s always a formula for success. We’re not the guys that want to open up 100 stores a year. We just want to do them...
Goldman: The ACE model acronym stands for, accuracy, customization and engagement. It emerged during the pandemic, when we took time to evaluate the brand. To me, the death of a brand is complacency. So after researching market trends and personal preferences of the...
(Below is an excerpt from the November/December Issue of el Restaurante Magazine.) el Restaurante: Who creates the new LTOs? Goldman: Well, that would be me. One of my hats is corporate chef, so I develop all the menu items and LTO ideations. That’s kind of my...
Potomac, MD (RestaurantNews.com) California Tortilla®, the California-style Mexican concept famous for its chef-inspired menu combining bold flavors and fresh ingredients and its Wall of Flame featuring 75 hot sauces, announced today that it has signed an agreement...
California Tortilla is redefining fast-casual Mexican dining with its commitment to fresh, high-quality ingredients and bold, chef-inspired flavors. Founded with the vision of transforming the typical “quick bite” experience, California Tortilla offers a menu that...
49. California Tortilla California Tortilla reinvented itself over the last few years with a new service model called ACE, a new decor package, and cutting edge food. COO Keith Goldman has been the driving force behind the California Tortilla menu for decades. This...
