QUESTIONS?

Why do customers go crazy for California Tortilla?

It’s all about the food! California Tortilla is a unique take of “California style” Mexican. Our signature items offer a twist on traditional Mexican flavors and include sauces like Honey Lime, Crunchy BBQ Ranch, Korean BBQ, and California Screamin’.

To have the best food, you have to use the best ingredients. We use only premium proteins and vegetables and our salsa, guacamole, queso and sauces are made on site, fresh daily from the best ingredients we can get our hands on. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual needs, we offer bold and exciting flavor profiles in our signature products.

Top that with some of the best customer service out there, and you have loyal customers who will be eating at your restaurant multiple times per week!

How many locations are there?

As of August 2024, we have 30 open restaurants. We have opened up franchise opportunities to the rest of the country, so get ready to see a Cal Tort in your market soon!

What is the initial investment required for a Cal Tort franchise?

The initial cost of a California Tortilla ranges from $441,700 to $836,500, which pays for the build-out and start-up expenses.

What are the initial requirements to be consider for a franchise?

Strong business management and customer service skills. Restaurant experience is a big plus. We require a minimum of $250,000 in liquid assets and a net worth of $1 million.

What is the franchise fee?

$40,000 for one store commitment.

$30,000 per store for a 3 store commitment.

$25,000 per store for a 5+ store commitment.

What is the franchise royalty?

There is a 5% ongoing royalty. California Tortilla also requires an advertising fee of 2% for system wide marketing strategies and materials, and an additional 0.5% is required to be spent by the Franchise Owner on local marketing efforts.

Is financing available?

Yes, financing is available to qualified borrowers through third party lenders.

How much money can I make?

The Federal Trade Commission won’t allow us to answer this question directly. We do provide a detailed document outlining the financial performance of all our locations. To get access to the Franchise Disclosure Document (FDD), you’ll need to fill out our Confidential Questionnaire to show that you meet our initial requirements.

Where do Cal Tort Locations thrive?

California Tortilla restaurants are typically found in shopping centers, malls and on college campuses, with an average square footage of around 1,000-2,500 sqft.

What is the term of the franchise agreement?

The initial term of your California Tortilla franchise agreement is ten years, with a subsequent successor option of 10 years.

What type of training will I receive?

We provide training programs to prepare you and your team for opening your California Tortilla. Our initial training is conducted in our headquarters in Maryland. Our hands-on training is designed to engage you and your managers one-on-one.

Is there ongoing support?

Following your opening, we continue to provide ongoing support to you in person, by phone, email, and through on-site visits to your location. We are constantly researching and developing new menu items, marketing campaigns and vendors. We regularly update our operations manual with new procedures and other information designed to improve operations for all our Franchise Owners. We’re also available to conduct ongoing training programs for new managers.

How long does it take to be awarded a franchise?

We have an education process that allows us to provide you with the information on the opportunity, as well as learn all about you to see if you would be a good fit for our community. This process has multiple stages and takes anywhere from 4 – 8 weeks.