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Keith Goldman, California Tortilla co-founder and COO, loves to embrace “limited-time offers.” It’s fun for the restaurant brand, it’s exciting for customers, and if something doesn’t work well, it’s okay – it’s easy enough to replace it because it’s limited time only! If a home run is hit, however, then it’s really easy to just add it to the menu.

“Great-tasting LTOs are fun and exciting for the restaurant operators to prepare and keeps guests anticipating what will come next. I am truly surprised that more chains do not utilize limited-time offers more often.”

To read more advice from Keith Goldman, CLICK HERE