IN THE NEWS
California Tortilla Celebrates 30th Anniversary with Throwback Prices
“We’ve been proudly serving our guests since 1995, and reaching this 30-year milestone is a true testament to their loyalty and passion,” said Keith Goldman, President & CEO of California Tortilla. “We wouldn’t be here without them, and we’re excited to celebrate...
Go Down Memory Lane with California Tortilla and Win Free Burritos for a Year
California Tortilla...is turning the big 3-0 this year and celebrating by turning back time. To honor three decades of delicious moments, California Tortilla is inviting fans to take a walk down memory lane and share their favorite memories with the brand through a...
California Tortilla Celebrates Cinco de Mayo with A Flavorful Fiesta of Deals
“At California Tortilla, we thrive off of creating a fun and engaging atmosphere,” said Keith Goldman, President & CEO of California Tortilla. “Cinco de Mayo is the perfect holiday to celebrate with our guests and we look forward to offering different deals each...
el Restaurante Top 50 Mexican Fast-Casual Multi-Units
California Tortilla named #23 in the el Restaurante Top 50 Mexican Fast-Casual Multi-Units. To read the full article, CLICK HERE.
California Tortilla Launches NEW Taquito Dippers
Starting March 3, guests can order the new menu item for $7.95 POTOMAC, MD, UNITED STATES, March 3, 2025 / EINPresswire.com / -- California Tortilla®, a unique fast-casual restaurant franchise that’s been serving “California-style” Mexican food for 30 years, is adding...
California Tortilla Spices Up National Hot Sauce Day with Free Screamin’ Hot Sauce
"Our Wall of Flame® is an iconic feature in California Tortilla locations, and we proudly feature 75 distinctly hot sauces, so we know how to bring the heat,” said Keith Goldman, CEO of California Tortilla®. “We are stoked to celebrate National Hot Sauce Day with our...
How California Tortilla Revamped Accuracy, Customization, and Engagement in One Swing
“We’re ready to grow,” Goldman says. “We like to grow quality, not quantity. We want to find great operators, and we want to find great real estate. That’s always a formula for success. We’re not the guys that want to open up 100 stores a year. We just want to do them...
California Tortilla’s ACE Model Reverses the Ordering System
Goldman: The ACE model acronym stands for, accuracy, customization and engagement. It emerged during the pandemic, when we took time to evaluate the brand. To me, the death of a brand is complacency. So after researching market trends and personal preferences of the...
WINNING WITH LTOS: California Tortilla CEO Shares Formula for Success
(Below is an excerpt from the November/December Issue of el Restaurante Magazine.) el Restaurante: Who creates the new LTOs? Goldman: Well, that would be me. One of my hats is corporate chef, so I develop all the menu items and LTO ideations. That’s kind of my...
California Tortilla Kicks off Post-Pandemic Expansion Effort and Announces Signing of Franchise Deal for Montgomery County, MD.
Potomac, MD (RestaurantNews.com) California Tortilla®, the California-style Mexican concept famous for its chef-inspired menu combining bold flavors and fresh ingredients and its Wall of Flame featuring 75 hot sauces, announced today that it has signed an agreement...