TASTE THE DIFFERENCE
TASTE
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WELCOME TO CALIFORNIA TORTILLA
California Tortilla is a unique fast casual Mexican restaurant franchise that serves “California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.
Our Chef-Inspired Creations blend flavors from around the world with the best of Mexican. At Cal Tort, you’ll find addictive combinations like Honey Lime, Korean BBQ and our signature California Screamin’. And just in case you’re looking to turn up the heat on your favorite dish, Cal Tort is home to the Wall of Flame with 75 hot sauces.
. Our Mexican food franchise business model proves that if you are hyper-focused on providing a high quality product and a great customer experience, then you will be successful. The proof for this premise is our financial success. We invite you to research the economics of our business model in comparison to other Fast Casuals out there, and come to that determination yourself.
. We’re looking for individuals who share our passion for providing a best-in-class experience, products and customer service. We want to partner with entrepreneurs who are hungry to succeed, grow into multiple locations and bring customers a quality product unlike anything they’ve experienced before. A strong restaurant background is a plus, though is not necessarily a firm prerequisite.
WHY CALIFORNIA TORTILLA?
The California Tortilla business model is different than most Fast Casual opportunities out there. Our Mexican food franchise is relentless about ensuring we use only the highest quality ingredients available. We have Chef-Inspired recipes that compete with even the most upscale Mexican restaurants, only our food is served quickly and affordably. As a result, our unit economics are some of the best you’ll find in the industry. We’re not stopping there. We spend our days improving the California Tortilla customer experience to make sure that each visit to one of our Mexican restaurant franchise locations is beyond expectations. Flavor Rules.
EXCELLENT UNIT ECONOMICS
Our business model proves that if you are hyper-focused on providing a high quality product and exceptional customer service, you will be successful. The proof for this premise is our financial success. We invite you to research the economics of our business model in comparison to other Fast Casuals out there, and come to that determination yourself.
The initial investment range for California Tortilla is $441k to $836k. Actual cost will be determined largely by the type and condition of the real estate and the particular market you are in. Accordingly, our financial requirements are based on the availability of $250K in liquid capital, $1M in net worth and a high credit score.
Average Gross Revenue
This is by far my fave place. The food is consistent and tastes great. I love the wall of flame sauce wall. The staff is incredibly friendly and always on point. The best quick food in the area with a kick!!! Great food, super nice staff, good parking, fun and relaxed atmosphere, great soda selection, awesome sauces, good prices. End up picking here over our next fave place most weekends 🙂
Brian S. Manassas, VA 
This is by far my fave place. The food is consistent and tastes great. I love the wall of flame sauce wall. The staff is incredibly friendly and always on point. The best quick food in the area with a kick!!! Great food, super nice staff, good parking, fun and relaxed atmosphere, great soda selection, awesome sauces, good prices. End up picking here over our next fave place most weekends 🙂
Brian S. Manassas, VA
Meet the Team
Bob Phillips Chairman
Robert (Bob) Phillips has served as Chairman of the Board of Directors, President and Treasurer since our inception in 2003. Bob has a long and accomplished career in restaurant ownership and management, with brands such as Everything Yogurt, Broadway Pizza and Ranch 1.
Keith Goldman President, Chief Operating Officer
Keith Goldman is co-founder and serves as President and COO. Keith has 30 years of experience in the restaurant industry, and has operated as an independent restaurateur, a franchisee and franchisor. Keith holds a BA from Tulane University and a Master’s Degree from the Cornell University School of Hotel Administration.
Michael Dolinger Vice President of Development/Operations
Michael Dolinger is a veteran in multi-unit restaurant operations, having worked for companies like Caribou Coffee and Glory Days Grill. Mike started his career as a franchisee with ExxonMobil and earned degrees from Johnson and Wales, L’Academie de Cuisine and Radford University.
Stacey Kane Chief Marketing Officer
Karen Dawit joined California Tortilla in 2012 as a marketing intern after years of working at her family’s restaurant. Karen has since worked in various facets of the business from training to operations. She holds a BS in Business Administration from American University and MBA from University of Maryland.