IN THE NEWS
California Tortilla Launches NEW Taquito Dippers
Starting March 3, guests can order the new menu item for $7.95 POTOMAC, MD, UNITED STATES, March 3, 2025 / EINPresswire.com / -- California Tortilla®, a unique fast-casual restaurant franchise that’s been serving “California-style” Mexican food for 30 years, is adding...
California Tortilla Spices Up National Hot Sauce Day with Free Screamin’ Hot Sauce
"Our Wall of Flame® is an iconic feature in California Tortilla locations, and we proudly feature 75 distinctly hot sauces, so we know how to bring the heat,” said Keith Goldman, CEO of California Tortilla®. “We are stoked to celebrate National Hot Sauce Day with our...
How California Tortilla Revamped Accuracy, Customization, and Engagement in One Swing
“We’re ready to grow,” Goldman says. “We like to grow quality, not quantity. We want to find great operators, and we want to find great real estate. That’s always a formula for success. We’re not the guys that want to open up 100 stores a year. We just want to do them...
California Tortilla’s ACE Model Reverses the Ordering System
Goldman: The ACE model acronym stands for, accuracy, customization and engagement. It emerged during the pandemic, when we took time to evaluate the brand. To me, the death of a brand is complacency. So after researching market trends and personal preferences of the...
WINNING WITH LTOS: California Tortilla CEO Shares Formula for Success
(Below is an excerpt from the November/December Issue of el Restaurante Magazine.) el Restaurante: Who creates the new LTOs? Goldman: Well, that would be me. One of my hats is corporate chef, so I develop all the menu items and LTO ideations. That’s kind of my...
California Tortilla Kicks off Post-Pandemic Expansion Effort and Announces Signing of Franchise Deal for Montgomery County, MD.
Potomac, MD (RestaurantNews.com) California Tortilla®, the California-style Mexican concept famous for its chef-inspired menu combining bold flavors and fresh ingredients and its Wall of Flame featuring 75 hot sauces, announced today that it has signed an agreement...
15 Best Vegetarian-Friendly Restaurant Franchises
California Tortilla is redefining fast-casual Mexican dining with its commitment to fresh, high-quality ingredients and bold, chef-inspired flavors. Founded with the vision of transforming the typical “quick bite” experience, California Tortilla offers a menu that...
California Tortilla Named in the Fast Casual Top 100 Movers & Shakers
49. California Tortilla California Tortilla reinvented itself over the last few years with a new service model called ACE, a new decor package, and cutting edge food. COO Keith Goldman has been the driving force behind the California Tortilla menu for decades. This...
California Tortilla Announces New Grill Melts
“We are so excited to introduce this new category for our brand. The Grill Melts are handcrafted and available in three signature recipes that we are delighted to share with our customers,” said Stacey Kane, Chief Marketing Officer for California Tortilla. “These...
California Tortilla launches Grill Melts
California Tortilla, a fast casual that serves California-style Mexican food and is known to fans as Cal Tort, has launched Grill Melts, portable handheld wraps available Wednesday. Flavors include Sunset Chicken, BBQ Pork and Nacho Taco. "We are so excited to...