We’re committed to the continuous pursuit of perfection for our customers. That same ideology is applied to our Franchise Owners. If you’re awarded an opportunity, we’ll be working closely to ensure our mutual success. Through initial training, product research and development, marketing, operational guidance or P&L analysis, we’re committed to ensuring your operational excellence.
Initial Training

You’ll engage in 4 weeks of training at our headquarters in Maryland for yourself and two managers to learn all aspects of California Tortilla.

On Site Training

Following initial training and prior to your opening, we’ll travel to your new store for another week of training and to ensure the success of your first store opening.

Annual Meetings

Each year, we invite all of our Franchise Owners to a meeting of collaboration, motivation, best-practice sharing and system discussions to continue to improve our brand.

On Going Support

Whether it’s a question about budgets, an operational issue, a hiring idea… we have your back. Our team of support staff are in place to ensure that you have immediate help with questions or concerns.

Field Support

Real support is about being proactive. It’s about planning ahead. It’s about sitting down face-to-face and strategizing on how to improve your bottom line. We have monthly visits with you to assess business performance and provide support as needed.


The smaller franchises stuck out. It just makes a difference. You’re not one of a few hundred franchisees, you’re one of the few guys who are out there working and getting it done.”

Franchise Owner

Click the video to hear his story.

Meet the Team

Bob Phillips
President, Chairman

Robert (Bob) Phillips has been Chairman of the Board of Directors, President and Treasurer since our inception in 2003. Bob has a long and accomplished career in restaurant ownership and management, with brands such as Everything Yogurt, Broadway Pizza and Ranch 1.

Keith Goldman
Chief Operating Officer

Keith Goldman is co-founder and serves as COO. Keith has 30 years of experience in the restaurant industry, and has operated as an independent restaurateur, a franchisee and franchisor. Keith holds a BA from Tulane University and a Master’s Degree from the Cornell University School of Hotel Administration.

Jim Tisack
Vice President, Franchise Development

James (Jim) Tisack has been our Vice President of Franchise Development since 2011. Jim has previously served as a senior executive with brands such as Wings To Go, MaggieMoo’s, Medifast, and Kiddie Academy since joining the franchising industry in 1990.

Laura Miller Cissel
Vice President of Marketing

Laura Cissel has been our Vice President of Marketing since 2014. She has a broad knowledge of marketing and advertising, and has supported numerous brands from her agency tenure, including roles as Digital Strategist, Mobile and Web Product Director and Director of Interactive Strategy.

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